Bangkok Post

STRUNG OUT

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Famous guitar maker Gibson faces financial problems that threaten its existence.

SAN FRANCISCO: World-famous guitar maker Gibson Brands Inc, whose instrument­s have been played by the likes of John Lennon and Elvis Presley, is facing serious financial problems that threaten its very existence.

The mythical company — in Nashville, Tennessee since 1894 — on Monday brought in a new financial director, Benson Woo, to try to rescue the ailing group.

Gibson Brands, which also sells audio systems for both profession­als and the general public, is working with an investment bank to set up a debt refinancin­g plan, the company said in a statement.

“The group has a $375 million debt payment due in early August,’’ the Nashville Post reported.

“While the musical instrument and pro audio segments have been profitable and growing, they are still below the level of success we saw several years ago,” chief executive officer Henry Juszkiewic­z said in the statement.

He said the company, as part of a broad review of its business strategy, was continuing to streamline WOOX Innovation­s’ audio, video, multimedia and accessorie­s business while eliminatin­g some underperfo­rming products.

“Gibson expects this strategy will lead to the best financial results the company has seen in its history within the next year, with full repayment of company debt within several years,” Juszkiewic­z said.

The company bought WOOX Innovation­s from Royal Philips NV in 2014 for $135 million.

Gibson produces one of the most prestigiou­s guitar models in the world, the Les Paul.

Among the stars who have played Gibson instrument­s are the bluesman B.B. King, the Rolling Stone Keith Richards and Jimmy Page of Led Zeppelin.

In 2016, a Gibson Dove — a flattop, steelstrin­g acoustic guitar that Presley’s father had given him in 1969 — sold at auction for the healthy sum of $334,000.

A year earlier, one of Lennon’s favourite guitars — he used it to compose songs like All My Loving and She Loves You — brought in an even more impressive $2.4 million.

 ?? AFP ?? In this file photo taken on June 22, 2016 Elvis Presley’s limited edition Gibson EJ-200E guitar is displayed during a media preview at Heritage Auctions in Beverly Hills, California.
AFP In this file photo taken on June 22, 2016 Elvis Presley’s limited edition Gibson EJ-200E guitar is displayed during a media preview at Heritage Auctions in Beverly Hills, California.

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