Colognes follow familiar plot
Making sequels is commonplace in the perfume industry, and it’s not surprising how the story unfolds as the fragrance saga follows a similar plot.
Burberry’s sensational launch of Mr Burberry i n 2016 was accompanied by Steve McQueen’s short film featuring British actor and musician Josh Whitehouse spraying the fragrance on his body prior to engaging in a steamy scene with Amber Anderson in a bathtub.
While the film portrays Mr Burberry Eau de Toilette as a seductive scent, the composition by Francis Kurkdjian actually captures the essence of London. The British brand then introduced an eau de parfum inspired by London at night-time.
The third in the series, the newly-launched Mr Burberry Indigo Eau de Toilette takes on a carefree attitude, visualised by the advertising film featuring Whitehouse driving out of London to Kent’s Botany Bay for the fresh air, recreated by Kurkdjian through combining citrus and woody notes.
The lacquer bottle in shades of blue is inspired by the brand’s navy trench coat, with the weighted cap referencing hornlook buttons and woven gaberdine tied as a knot around the neck.
While Whitehouse is the laid-back Mr Burberry, Simon Clark embodies the charismatic Montblanc man in the Legend series.
Since 2011, the English model has been the face of the signature scent, which debuted as a fresh fougère in a black bottle.
Sharing a similarity with Mr Burberry’s reinterpretations, Legend Spirit followed in a white bottle to represent the more relaxed, carefree facet of the Montblanc man.
The new Legend Night reveals the more mysterious side of the gentleman and nocturnal aspect of his personality, through a masculine woody eau de parfum, presented in an ambercoloured bottle, reminiscent of wood.