Airbnb evolves work­shop plan


Airbnb is set to or­gan­ise the se­cond phase of its dig­i­tal tourism work­shops for lo­cal peo­ple and au­thor­i­ties across Thai­land in a bid to ex­pand its home-shar­ing plat­form.

Airbnb has re­cently col­lab­o­rated with the Lo­cal Ad­min­is­tra­tion De­part­ment to ar­range work­shop train­ing for lo­cal of­fi­cials on hos­pi­tal­ity, host­ing and home­s­tay stan­dards, said Mich Goh, head of pub­lic pol­icy in South­east Asia.

Ear­lier this month, 100 Thai of­fi­cials at­tended the work­shop, in­clud­ing rep­re­sen­ta­tives from pro­vin­cial of­fices and se­lect lo­cal ad­min­is­tra­tive or­gan­i­sa­tions from 11 prov­inces: Chi­ang Mai, Chon Buri, Chi­ang Rai, Nakhon Ratchasima, Buri Ram, Ayut­thaya, Phetch­aburi, Songkhla, Satun, Ubon Ratchathani and Sukhothai.

For the next phase, Airbnb wants to or­gan­ise train­ing pro­grammes for lo­cal of­fi­cials in ev­ery prov­ince to raise hos­pi­tal­ity stan­dards and help lo­cals of­fer home­s­tays on its plat­form.

“We look for­ward to work­ing with the de­part­ments and the In­te­rior Min­istry to iden­tify op­por­tu­ni­ties to ex­pand our part­ner­ships and drive de­mand for list­ings via gov­ern­ment and pro­vin­cial or­gan­i­sa­tions,” said Ms Goh.

“Airbnb will also con­tinue to cre­ate vis­i­bil­ity and raise aware­ness around our list­ings, through tar­geted mar­ket­ing and shar­ing sto­ries of our lo­cal hosts and home­s­tays.”

She said many tra­di­tional home­s­tays in Thai­land want to be part of the grow­ing tourism in­dus­try by join­ing the Airbnb plat­form.

In 2017, Airbnb hosts in Thai­land wel­comed 1.2 million guests, rep­re­sent­ing 66% year-on-year growth in guest ar­rivals.

There are over 61,400 list­ings in Thai­land on Airbnb. Thai hosts earned US$2.1 bil­lion (70 bil­lion baht) for rent­ing out their ac­com­mo­da­tion an av­er­age of 29 nights last year.

Dur­ing big events such as Songkran this year, Thai hosts earned more than $5 million or 165 million baht, a 20% in­crease com­pared with nor­mal pe­ri­ods.

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