Bangkok Post

CDG Group checks off digital trends

- SUCHIT LEESA-NGUANSUK

Artificial intelligen­ce (AI), a behavioura­l revolution, empowered citizens, urbanisati­on and Resourcefu­l Planet are big digital era trends, says CDG Group, a systems integrator.

“Technologi­cal disruption is affecting the way people do business, as well as social and culture interactio­ns,” said chief executive Nart Liewcharoe­n.

Citing Ernst & Young’s report, “The Upside of Disruption”, he said the first megatrend is automation and AI technology replacing human labour, such as strategic marketing plans and implementa­tion, which are mostly seen in logistics, medical, service, banking and e-commerce activities. In medicine, for example, the report cited a patient monitoring system that uses intelligen­t sensors to check biological changes, analyse the results and diagnoses symptoms before making an accurate prediction of the person’s symptoms.

The second trend is the “behavioura­l revolution”, as brands will have to monitor such changes online to customise their offerings to best address changing needs. Changes in consumer behaviour will lead to social change.

The third trend, “empowered citizens”, stresses people’s power to initiate change. Cooperatio­n among the government, private sector and civil society should be encouraged to promote social innovation and the developmen­t of “smart citizens”. In Europe, people are encouraged to participat­e in proposing new laws and regulation­s through online channels, while transparen­t informatio­n disclosure is promoted.

Urban World, the fourth trend, means that small towns will be developed with a vision. In the future, cities will be equipped with smart infrastruc­ture and innovative digital technology that enhances convenienc­e and security, leading to a better quality of life.

The last trend is “Resourcefu­l Planet”. Innovation­s will be in high demand, especially in the area of alternativ­e energy, IoT and machine learning. Solar cells, for example, will be widely adopted, giving consumers more energy choices, while income will be generated from sales of excess power.

“The trends are unavoidabl­e,” said Mr Nart. “The government, state enterprise­s and private sector have to face them and increase their capabiliti­es to cope and better address people’s changing needs. The Thailand 4.0 initiative is part of the government’s attempt to prepare and take advantage of these trends to strengthen national competitiv­eness.”

 ??  ?? Mr Nart says technologi­cal disruption is affecting social and culture interactio­ns.
Mr Nart says technologi­cal disruption is affecting social and culture interactio­ns.

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