Traveloka bolstering Thai market with OTA strategy
Traveloka is reinforcing the Thai market with three strategies as part of plans to become a leading online travel agency (OTA) in Southeast Asia.
Tee Chayakul, country manager for Thailand at Traveloka, said the three strategies are data innovation, customer-centric service and content marketing.
For data innovation, Mr Tee said the company will analyse customer behaviour use its database to create more useful features to meet needs.
For customer-centric services, Traveloka wants t o develop more products and services via mobile applications so customers can book and redeem travel themselves.
The final focus is offering attractive content marketing to encourage people to travel and use Traveloka products.
“Traveloka aims to become the No.1 OTA in the region. Thailand is a major market to help drive the plan, where we are already No.1 in the travel and airline segments,” he said.
Regionally, 40 million people have downloaded the Traveloka application. Thailand has 4 million downloads, while the most downloads are in Indonesia, where the company was established.
This year, Traveloka unveiled several features such as online flight and hotel booking packages, which offers users bundled convenience and airport transport to ensure trips that include pick-up and drop-offs between airports and hotels with certified transport.
To manage the continuous growth of the company, Traveloka continues to expand operations to Malaysia, Singapore, Vietnam and the Philippines.
Thailand was selected as the first country in Traveloka’s regional expansion strategy, having started operations in 2015.
In 2017, Expedia, East Ventures, Hillhouse Capital, JD.com and Sequoia Capital have invested 16.5 billion baht in funding, enabling Traveloka to become one of the top unicorns in Asean.