TAT launches campaign for spontaneous local trips

The Tourism Authority of Thailand (TAT) has launched a new campaign called “Let’s go no plan” to encourage Thais to visit second-tier provinces.

TAT governor Yuthasak Supasorn said the campaign is aimed to boost domestic tourism during the high season until the end of the first quarter in 2019.

“This season, TAT invites Thais to visit non-popular destinations across the country. The campaign is expected to help distribute tourists out of crowded areas such as Bangkok, Chiang Mai, Phuket and Pattaya,” he said.

TAT expects the campaign will help boost revenue for domestic tourism to reach 1 trillion baht for this year as planned.

Under the campaign, TAT will promote local culture, local food, local products and attractions to Thai tourists through various channels, mainly online and social media outlets.

In order to drive the campaign, TAT hired popular actress Natapohn “Taew” Tameeruks as a presenter. Ms Natapohn is set to promote unspoilt attractions in five provinces — woven products from Nan, hot springs in Ranong, Baan Paplearn in Nakhon Nayok, Phu Pa Por mountain in Loei and a salt farm in Samut Songkhram.

Earlier, the TAT unveiled a collaboration with the Stock Exchange of Thailand to encourage more publicly listed Thai companies to organise packages and corporate social responsibility activities in secondary provinces.

Thai Airways International (THAI) is offering 20 domestic tour programmes from today until Dec 31. Tours can be booked with THAI’s Royal Orchid Holidays, and travellers can choose between a full-tour option or just air travel and accommodation.

TAT expects domestic travel to 55 secondary destinations to grow by 5% to 60.3 million trips this year, generating 165 billion baht, up 9%.