Bangkok Post

SCG predicting 1-2% revenue growth

Company to rely on property renovation

- LAMONPHET APISITNIRA­N

SCG Cement-Building Materials expects revenue in 2020 to grow slightly at 1-2%, in line with the country’s constructi­on and property sectors.

It aims to amp up revenue from property renovation rather than relying on new real estate.

“SCG will focus on all property types, including residences and offices, and adopt digital technologi­es to support SCG’s services,” said president Nithi Patarachok­e.

He said SCG is confident the renovated projects will bring many opportunit­ies to the constructi­on market.

“SCG Cement-Building Materials is changing its business model, focusing on innovative and digital technologi­es that should support SCG’s performanc­e in the long run,” said Mr Nithi.

SCG Cement-Building Materials recorded revenue of 140 billion baht in the first nine months, up 2% year-onyear thanks to the growth of distributi­on and retail businesses.

The slight growth was affected by weak demand in the regional ceramics market.

Profit for the period totalled 4.8 billion baht, up 8% year-on-year.

In 2018, SCG Cement-Building Materials posted revenue of 183 billion baht, making up 12.6% of total revenue of Siam Cement Group (SCG).

Mr Nithi said the downturns of the global and local economies are expected to impact many business sectors in Thailand.

He projects the constructi­on sector in 2020 to decrease further because of sluggish economic sentiment. New real estate will not expand as much as expected next year.

“Residentia­l projects are projected to decrease 1% in 2020 while commercial buildings will grow 1% thanks to developers continuing to spend massive budgets on planned projects,” Mr Nithi said.

For renovated properties, SCG forecasts 7% growth in 2020 from this year, projecting a segment value of 30 billion baht.

Thailand’s constructi­on materials are worth 1.4 trillion baht. The residentia­l

‘‘ SCG will focus on all property types and adopt digital technologi­es to support services.

NITHI PATARACHOK­E President, SCG Cement-Building Materials

segment makes up 50%, while infrastruc­ture and commercial buildings account for the rest.

Chana Poomee, vice-president for cement and constructi­on solutions, said SCG has adopted digital technologi­es to facilitate customers such as technician­s, contractor­s and project owners.

“They need technologi­es for efficient cost management and to save on constructi­on time,” said Mr Chana.

“They also want expert advice on various technical aspects.”

He said SCG has developed a network of technician­s, trained by institutio­ns to ensure their constructi­on and installati­on standards.

SCG has 840 constructi­on material transport companies to support its logistics nationwide.

 ??  ?? Virtual reality technology allows customers to see various virtual plans of their homes designed by SCG.
Virtual reality technology allows customers to see various virtual plans of their homes designed by SCG.

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