PENT-UP DEMAND
Like a barbershop newly opened from lockdown, vacation properties are experiencing a surge of bookings. But instead of a week or two on the beach, people are looking for a month or more. By Julie Weed
Like barbershops newly opened from lockdown, vacation homes see a surge.
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Within 24 hours of President Donald Trump’s European travel ban in March, Laura Jones had three inquiries to rent her house in the Catskills for a month. “We had never been able to rent it for more than four days before, and most were for just a weekend,” Jones said.
The house has already had two groups for one month each, and a threemonth renter will soon take the place.
Like a newly reopened barbershop, vacation properties are seeing a surge of bookings, especially now that states are reopening and loosening health and safety restrictions. A typical summer vacation may take the family for a week or two to the beach or mountains.
This year, as many employees have been shooed from the office and summer camps have been cancelled, some of those travellers still in an economic position to do so are relocating for a bit longer.
Twiddy and Co, which manages 1,100 vacation homes on the
Outer Banks of North Carolina, said it was seeing an “unprecedented” number of long-term bookings.
Calls began coming in mid-March and increased significantly in May, according to the company.
Steve Chadwick and his wife, Kate Smith, decided to decamp from Bernardsville, New Jersey, to the Outer Banks for a month, starting on Memorial Day. They chose the area in part because it was an “easy drive” and less expensive than the Jersey shore.
The couple thought, “We really won’t get an opportunity like this again to go away for a month and still be able to work ‘normally,’” Chadwick said.
Their three teenage children, whose summer sports practices, camps and jobs have been cancelled, brought along their schoolwork.
The family is already thinking about extending their stay.
In Maine, a “steady unravelling” of reservations at the beginning of the pandemic left every rental home in Scott Dobos’ portfolio unoccupied through the end of May.
Dobos, director of rental operations for Legacy Properties Sotheby’s International Realty, manages about 50 vacation properties, with each typically renting for one to two weeks.
When Governor Janet Mills declared a 14-day quarantine period in early April for anyone coming to the state, Dobos thought the result would be “catastrophic.”
“People in quarantine cannot leave their accommodations, even to go to the beach if it’s right outside,” he said.
Instead, there was a “swift and noticeable” shift to inquiries for oneto six-month rentals he said, and in the last three weeks, nine homes have been rented for a month or longer to people driving in from out of state.
This summer, most Americans are expected to stay fairly close to home. A recent survey conducted by MMGY Travel Intelligence and the US Travel Association showed that most travellers felt safer in their own cars than on an airplane.
Only about 20% of the respondents said they were willing to drive 500 miles or more one way to reach their vacation destination.
Families with school-age children are facing the fact that most summer camps have been cancelled.
Angela Rice, a co-founder of Boutique Travel Advisors in the Scottsdale, Arizona, area, said that some clients are looking at rustic long-term rentals — near lakes, trails and waterfalls — as an alternative.
She has received inquiries from clients with children who are looking to take road trips to a “lodge, ranch, ski resort town,” or anywhere with standalone lodgings and outdoor activities.
“Once they drive all the way out there,” Rice said, “they want to stay awhile.”
Many travellers are ready to depart immediately, perhaps because they have cabin fever, feel more comfortable as officials relax restrictions or are unsure about booking too far into a future with hazy conditions.
Evolve Vacation Rental, which manages 14,000 vacation homes across the country, said trips booked within seven days of departure are up 300% compared with last year.
This month, Alex Lucey, 30, and seven friends booked the entire sixroom Waldo Emerson Inn in Kennebunk, Maine, for the month of June.
“While the group, who are in their late 20s to early 30s, spends money judiciously and wouldn’t normally rent a house for so long, we saw the distancing measures were going to continue for a few more months at least,” he said.
They all wanted to get out of New York City.
Lucey, an investment banker, said he would keep his work schedule during the day, but look forward to hanging out in the evening with his friends, eating dinner outside and going for hikes and bike rides on the weekends.
“It will be a meaningfully different experience than my apartment in
Brooklyn,” he said.
The worry over virus transmission has other groups and families choosing smaller properties they can rent out entirely, so they won’t cross paths with other guests in the hallways or dining rooms.
Cate Caruso, owner of True Places Travels in Vancouver, Washington, got a request this year from clients — a set of families that take an annual summer trip together — about renting an entire lodge.
“In some states, lodgings are required to operate at reduced capacity, so families booking a few rooms may end up getting the whole property at a fraction of what it would normally cost,’’ she said.
The setup is better for owners, too. Renting to a single group rather than to multiple parties makes social distancing, food service and cleaning easier.
“People are peeking out from under their rock and seeing what their options are,” Caruso said. “We’re trying to figure out if this is a trend or the new normal.”
It will be a meaningfully different experience than my apartment in Brooklyn. ALEX LUCEY An investment banker