Brewery bets on jubilee beer rush
Draught horses Albert and Ivan trot down the streets of Windsor, hauling a barrel-laden cart as pubs stock up on beer ahead of Queen Elizabeth II’s Platinum Jubilee and a hoped-for influx of visitors.
The two Shire breeds with black coats and feathered hooves stop to unload their cart, which later this month is set to carry Castle Hill, a beer created specially to mark the queen’s 70 years on the throne.
“We call it Castle Hill because when the queen first came to the throne, the ascension was announced on the Castle Hill at Windsor,” explains Will Calvert, director of the Windsor & Eton Brewery, which is bathed in the sweet smell of malt and hot water.
Brewed with barley from the royal farm and hops from England and New Zealand — the two extremes of the Commonwealth which the queen heads — Castle Hill is a very nice refreshing beer for drinking outdoors in the summer for the jubilee, he says.
Calvert’s brewery has been honoured with the “royal warrant”, meaning they supply the royal household, and will start distributing their one-off jubilee brew closer to the festivities.
The United Kingdom will mark the reign of its longest-serving monarch from June 2-5, with street parties, concerts and parades.
Britons will get two days off work and pubs will be allowed to stay open longer.
In Windsor, just west of London, a parade, fireworks and a giant picnic within the famed castle’s park are planned. The town centre is bedecked with British Union flags and banners announcing the festivities.
“I think we’re going to be very busy especially if the sun is shining,” said Denisa Hucinova, 35, who manages The Boatman pub on the banks of the River Thames, just below the castle. “We expect to have lots and lots of tourists and every local person will come here.”
For the town’s shops and pubs, the four days of festivities should provide plenty of business after the lean years of the pandemic.
“The years of Covid were difficult for our business as they were for anybody in hospitality in the UK and around the world,” said Calvert.
“Occasions like this are good for us, because they give us a chance to trade and showcase our beers and get out to the world.”
Tourists have returned to Windsor, but with less money, laments Muthucumara Samy Kesavan, manager of the House of Gifts souvenir shop, perfectly positioned just metres from the castle.
“Business after the pandemic is slightly picking up, it is not normal yet. It is still very quiet,” he said, hoping the jubilee will bring in a wave of customers. “The spending is not normal yet but we hope it will improve. Especially in a month or so.”