GO! Hotel Bowin eyes bleisure market
GO! Hotel Bowin, a premium budget hotel in Chon Buri under real estate developer Central Pattana Plc, is now offering full services to both business and leisure visitors, and is targeting fast-growing groups such as staycation travellers, those on a workation, and digital nomads.
The hotel is aimed at setting new standards in the bleisure market segment. “Bleisure” is a portmanteau that combines the words business and leisure.
Located in the heart of Chon Buri, Go! Hotel Bowin provides high-quality facilities and services at affordable prices for all travellers.
Surang Jirattigalachote, head of hotel development at Central Pattana, said the overall domestic tourism market is recovering rapidly along with demand for hotel accommodation for various purposes.
In addition, hybrid working has become the norm in a post-pandemic world, and increasingly transformed the way we think about work.
“We, therefore, see this as an opportunity to penetrate the target groups for staycations, workations and digital nomads, which are fast-growing segments, while fulfilling the needs of customers who are on vacation,” she said.
“The new concept of ‘Bleisure’ has been originated, which understands the insights of leisure for both business and lifestyle customers.”
All of Central Pattana’s hotel brands are tailor-made in terms of design to meet the needs for a comfortable stay, equipped with facilities and located next to the group’s shopping centres under Central Pattana or Central Group.
“We can apply synergy in terms of convenient access, parking, and ready-to-eat food as well as extending benefits with The1 programme to ensure seamless stays at our hotels,” said Ms Surang.
Phoom Chirathivat, head of hotel property at Central Pattana, said the company intends to develop the GO! Hotel brand to meet demand and solve the pain points of customers who are looking for a premium budget hotel that is comfortable and located in a convenient location.
Central Pattana has the strength of having its shopping centres located in prime locations, and is professional in developing and managing large projects.
Mr Phoom said the company targets two main groups: corporate groups that include both Thais and expats, in addition to industrial corporate customers such as foreign investors who are looking for a long stay; and leisure groups who travel to Thailand and are looking for standard accommodation.
“We would also like to further encourage Thai people to travel in Thailand and we’ll provide accommodation where they can spend their leisure time and work at the same time,” he said.
Go! Hotel Bowin is a pet-friendly hotel providing a 24-hour co-working space, spas and GO! Cafe with 100% cashless services.
Central Pattana has set a fiveyear investment plan (2022-2026) to develop more than 37 hotels nationwide, with the aim of upgrading the economy and tourism throughout Thailand under three main brands: Centara (upscale hotels), Centara One (lifestyle mid-scale hotels), and GO! Hotel (premium budget hotels).
‘‘ The overall domestic tourism market is recovering rapidly. SURANG JIRATTIGALACHOTE Head of hotel development, Central Pattana