Bangkok Post

Sony hikes annual net profit forecasts

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Sony upgraded its annual net profit forecasts yesterday, saying it expects strong results in its key gaming sector as the weak yen inflates profits on products sold abroad.

The Japanese electronic­s and entertainm­ent giant said net profit in the April-December period jumped 5% year-on-year to 809 billion yen (US$6.3 billion).

This was partly thanks to strong sales in the game, music and imaging-andsensors sectors in the third quarter, an important holiday shopping period, the company said.

In the 2022-23 financial year, Sony Group now expects net profits of 870 billion yen, up from the previous estimate of 840 billion yen.

Operating income in the gaming division “is expected to be higher than the November forecast mainly due to the positive impact of foreign exchange rates”, Sony said.

The Japanese currency has gained ground against the greenback in recent months but the dollar still buys around 128 yen.

Sony sold 12.8 million PlayStatio­n 5 units in the first nine months of the current financial year, with 7.1 million of those shifted in October-December.

This year’s figure is already more than the 11.5 million sold in 2021-22, when supply chain problems slowed production of the next-generation console.

Game sales will also have an important bearing on financial results, Hideki

Yasuda of Toyo Securities told AFP.

“Sony is expected to aim for higher hardware sales in the coming fiscal year. What is key is whether software sales will also increase to keep up with higher hardware sales,” Mr Yasuda said.

The PS5 has some major titles in the pipeline, including the “highly anticipate­d” game Final Fantasy XVI, he noted.

Sony’s gaming rival Microsoft has sparked an industry battle with its acquisitio­n of Call of Duty maker Activision Blizzard — a huge $69 billion purchase that has yet to be finalised while it is examined by antitrust authoritie­s.

A year ago, weeks after Microsoft unveiled its acquisitio­n plan, Sony said it would buy US game studio Bungie, creator of hits like Halo and Destiny.

Sony also announced a reshuffle at the top of the company yesterday, with chief financial officer Hiroki Totoki to become president and chief operating officer while remaining CFO.

Current company president Kenichiro Yoshida will become board chairman, and will remain chief executive officer.

The Japanese currency’s fall was helped by the contrast between the monetary policies of the US and Japanese central banks.

The Federal Reserve is hiking interest rates to fight inflation while the Bank of Japan is sticking to its monetary easing, designed to fuel sustainabl­e growth.

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