Prestige (Thailand) - - AGENDA -

Part of its new mul­ti­chan­nel cam­paign, iwc schaffhausen’s in­ter­ac­tive Vir­tual Re­al­ity (VR) movie takes you on a mo­tor­cy­cle ride across the vast and arid Mo­jave Desert, start­ing from an apart­ment in down­town Los An­ge­les. Star­ring Bradley Cooper who wears the Big Pilot’s Watch Edi­tion “Le Petit Prince”, the vir­tual ex­pe­ri­ence can be viewed in 360 de­grees, with the op­tion to make in­di­vid­ual de­ci­sions at sev­eral points through­out the jour­ney that al­ter the out­come of the story. Created in col­lab­o­ra­tion with Google, the in­ter­ac­tive movie is avail­able for down­load on Google Spot­light Sto­ries. The view­ing ex­pe­ri­ence can also be en­hanced with VR ac­ces­sories, such as Google Day­dream or a card­board VR head­set.

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