Hi­ran “Boy” Tan­mit

CEO, Eve­and­boy

Prestige (Thailand) - - THE VANGUARDS 40 UNDER 40 -

Hi­ran runs the fast-grow­ing multi­brand cos­metic re­tailer with 11 branches (and count­ing) na­tion­wide. To­gether with his sis­ter, Eve, the sib­lings opened the first out­let in 2005 by us­ing their fam­ily’s empty flat in the north­east­ern prov­ince of Maha Sarakham. Af­ter the ini­tial suc­cess in their home­town, he in­tro­duced Eve­and­boy in Bangkok’s Siam Square in 2012. With an af­ford­able pric­ing strat­egy, free sam­ples and free trial pe­ri­ods (learned by the young en­tre­pre­neur while trav­el­ling over­seas), Eve­and­boy has be­come a big hit among young fe­male cus­tomers. Boy and his sis­ter are cur­rently plan­ning two more out­lets and also have their eyes set on an ecom­merce plat­form in the fore­see­able fu­ture.

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