BELOVED OBJECTS
CARTIER celebrates a unique collection of cult design creations that have earned a place in the history of jewellery and watchmaking
AN ICONIC COLLECTION of jewellery and watch designs that have become a signature of Cartier – designs like the Tank, Trinity, Juste un Clou, Santos, Love, Panthère and Ballon Bleu – are being thrusted into the spotlight with a worldwide campaign, allowing fans the opportunity to rediscover these legendary pieces. Instantly recognisable, they are a manifestation of the maison’s four main principles of creation: the purity of the line, the accuracy of the shape, the precision of proportions, and the precious details.
By bringing these collections together for the first time, this campaign pays tribute to the line which is powerful, clean and precise, like those of a designer, born from a vision and intention. Thus, it raises design to the rank of culture, by creating objects that remain desirable over time.
This design philosophy places these precious objects seamlessly within their time, as well as on par with future offerings. Contemporary, although vintage to some, iconic designs such as these stand the test of time: classic, eternal, essential. They can all be reinvented and continue to inspire conversations, while providing a boundless source of creative energy.
Double convex, with a shape strikes the perfect balance between line and volume, Ballon Bleu de Cartier was created in 2007 from a new vision of roundness which – for the Cartier designers – involved giving volume to the circle. To avoid any breaking of the line, the sapphire crystal winding crown is perfectly integrated into the case, with the crown cap under a metal hoop at three o’clock protecting the blue bubble.
With Juste un Clou, Cartier enhances the design of a basic shape by transforming a simple nail into a piece of jewellery. Clean, radical and uncompromising lines, the precision of this bracelet’s proportions – created for Cartier in New York in the 1970s by Aldo
Cipullo – allows the oval to hug the wrist.
In 1917, Louis Cartier took inspiration from the purity of the line to create a new watch shape. Inspired by the design of a combat vehicle viewed from above, this watch follows one clear graphics principle: the brancards were the treads, the case was the turret. From this combination came a new and fundamental principal – the case attachments are aligned with the strap to maintain the rhythm of the design.
With clean lines and perfect proportions, the Trinity ring is made up of three intertwined, mobile bands in three colours of gold. It was originally designed by Louis Cartier in 1924.
First created in 1983, the Panthère watch is above all a piece of art; the square case with rounded angles, the seamless curve of the horns and the visible rivets. The watch takes its name from the bracelet; ultra-flexible, it echoes the movements of the maison’s emblematic animal. Redesigned in 2017, this iconic watch reflects liberated, joyful and triumphant femininity.
The Love collection is the perfect expression of Cartier’s design vision. The oval bracelet, created by Aldo Cipullo in New York in 1969, is composed of two rigid and flat circular arcs that must be screwed together using a suitable screwdriver.
Created in 1904, the Santos watch design is based on the concept of form, the taste for minimalism, the precision of proportions and finally, an eye for detail. For the first time, Cartier created a square wristwatch at a time when the pocket watch was round. The screws, traditionally hidden in watchmaking, are visible and become an aesthetic code of the collection.
Rediscover the diversity of these iconic Cartier collections at the Cartier boutiques in Siam Paragon, The Emporium and Iconsiam.
INSTANTLY RECOGNISABLE, THEY ARE A MANIFESTATION OF THE MAISON’S FOUR MAIN PRINCIPLES OF CREATION: THE PURITY OF THE LINE, THE ACCURACY OF THE SHAPE, THE PRECISION OF PROPORTIONS, AND THE PRECIOUS DETAILS