Prestige (Thailand)



The year 1946 witnessed the birth of two iconic European brands. In France, Christian Dior founded the couture house that bears his name, while in Italy the motorcycle manufactur­er Piaggio & Co. unveiled the very first of its new Vespa line, a scooter whose name translates in English as “wasp”. Throughout the intervenin­g decades, both companies have maintained an unwavering desire to inspire a sunny and creative vision of the world. It’s an ethos that deeply links the two brands, and the ultimate celebratio­n of this spirit can be seen in the new Vespa 946 Christian Dior. Aptly described as an “ode to joie de vivre”, this stylish scooter, designed by Maria Grazia Chiuri (Creative

Director of Dior women’s collection­s), boasts a monohull architectu­re and subtle graphic lines that pay tribute to the heritage of the two houses. It’s a contempora­ry version of the iconic Vespa 946, which was first presented in 2012 in Milan and internatio­nally recognised for its elegant, streamline­d curves and technologi­cal innovation. Proudly made in Italy, the Vespa 946 Christian Dior is an inspired collaborat­ion, featuring a top case patterned with the Dior Oblique motif – specially designed to be fixed on the luggage rack – and a helmet adorned with the same iconic motif. These limited-edition creations are available exclusivel­y through Dior boutiques.

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