BACKSTORY

The year 1946 witnessed the birth of two iconic European brands. In France, Christian Dior founded the couture house that bears his name, while in Italy the motorcycle manufacturer Piaggio & Co. unveiled the very first of its new Vespa line, a scooter whose name translates in English as “wasp”. Throughout the intervening decades, both companies have maintained an unwavering desire to inspire a sunny and creative vision of the world. It’s an ethos that deeply links the two brands, and the ultimate celebration of this spirit can be seen in the new Vespa 946 Christian Dior. Aptly described as an “ode to joie de vivre”, this stylish scooter, designed by Maria Grazia Chiuri (Creative

Director of Dior women’s collections), boasts a monohull architecture and subtle graphic lines that pay tribute to the heritage of the two houses. It’s a contemporary version of the iconic Vespa 946, which was first presented in 2012 in Milan and internationally recognised for its elegant, streamlined curves and technological innovation. Proudly made in Italy, the Vespa 946 Christian Dior is an inspired collaboration, featuring a top case patterned with the Dior Oblique motif – specially designed to be fixed on the luggage rack – and a helmet adorned with the same iconic motif. These limited-edition creations are available exclusively through Dior boutiques.