New Store Unveiled

Panerai unveiled a new flagship concept store in Geneva at 21 Rue du Rhône, one of the world’s most prestigious streets. Named Modularità Espressiva, the duplex is the first of its kind that showcases the sophistication of Swiss watchmaking artistry alongside distinctive Italian design.

A key highlight is an Art-deco-inspired bar, which functions as a cafe, as well as an interactive rotating shelf in which customers can play with and discover their favourite strap and case combinations. Marking the store opening is the exclusive Luminor Geneva Boutique Special Edition – a limited run of 121 pieces featuring a 44mm matte black case composed of titanium with DLC coating.