Roaring Success
Gucci celebrated the arrival of the Year of the Tiger with a series of pop-up stores all over the world and, fortunately for us, Bangkok’s ICONSIAM was also included in the roll-out. A wide-ranging selection of ready-to-wear and accessories, for both men and women, was showcased in a visually dynamic space that reflects Creative Director Alessandro Michele’s unconventional approach to luxury fashion. The initiative was aimed at connecting and engaging with clients in a fun, immersive environment.