SUMMERTIME

Fashion house Christian Louboutin put on a fantastical display using innovative digital formats – including augmented reality, 3D projections and the gaming platform Zepeto – to showcase its highly anticipated Spring/summer 2022 collection. Aptly titled “Loubillusions”, the 360-degree immersive experience took place at L’atelier des Lumières in Paris, a former 19th-century foundry that’s since been reimagined as a museum dedicated to digital art exhibitions.