If the Shoe Fits

Thailand Tatler - - OCTOBER -

Did you know that there is a whole sub-cul­ture of sneak­er­heads out there who go potty for up­mar­ket sports shoes? Thai­land Tatler meets five guys who can’t get enough of the fab­u­lous—and of­ten fab­u­lously priced—footwear

Gone are the days when sneak­ers, or train­ers, were worn solely for ath­letic pur­poses or by the odd sports jock as leisure wear. What was once pre­dom­i­nantly a sub-cul­ture has evolved over the years into a global mass con­sumer busi­ness worth bil­lions of dol­lar. This is the heart of ur­ban fash­ion with an edge. From Vans, Keds and Chuck Tay­lors to Reebok, Nike and Adi­das, the rise of the ex­clu­sive sports sneaker is now an un­stop­pable force driven by fash­ion-for­ward hob­by­ists. In Thai­land, where ac­ces­si­bil­ity to of­ten-rare mod­els can be chal­leng­ing, re-sale prices have soared to hun­dreds of thou­sands of baht. Many spend a great deal of time and money on them, in­clud­ing these five en­thu­si­asts who talk to Pri­jayanat Kalam­pa­sut about their sports shoe fetish.


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