If the Shoe Fits
Did you know that there is a whole sub-culture of sneakerheads out there who go potty for upmarket sports shoes? Thailand Tatler meets five guys who can’t get enough of the fabulous—and often fabulously priced—footwear
Gone are the days when sneakers, or trainers, were worn solely for athletic purposes or by the odd sports jock as leisure wear. What was once predominantly a sub-culture has evolved over the years into a global mass consumer business worth billions of dollar. This is the heart of urban fashion with an edge. From Vans, Keds and Chuck Taylors to Reebok, Nike and Adidas, the rise of the exclusive sports sneaker is now an unstoppable force driven by fashion-forward hobbyists. In Thailand, where accessibility to often-rare models can be challenging, re-sale prices have soared to hundreds of thousands of baht. Many spend a great deal of time and money on them, including these five enthusiasts who talk to Prijayanat Kalampasut about their sports shoe fetish.