There are sneaker enthusiasts and then there sneakerheads. Somboon Muangsirikwan most definitely figures among the latter. A familiar face in the sneaker landscape in Thailand and abroad, he is more commonly known as Jeed. His relationship with sports shoes began long before today’s booming obsession and came about as a result of his interest in the hiphop culture, which, let’s face, it is synonymous with sneaker culture. Having a father who is a fan of Michael Jordan buying him sports shoes regularly from abroad certainly helped to get Jeed started. “I’ve also played basketball—another driver for the sneaker scene—since I was young,” he says.
It was in 1996 that Jeed’s interest in these shoes was consolidated, a time when sneaker brands increased innovation. It was also then that he began to take an interest in Japanese fashion, which fed the idea of sneakers having a greater purpose than simply sportswear. He owns several Nike Jordans with the infamous Air Jordan 1 original from 1985 being the first pair he was truly proud to own. Nike’s React Element 87, the latest very limited cushioned lifestyle release, is his go-to pair at the moment. Like all true sneakerheads Jeed keeps his shoes in immaculate condition, cleaning them every night before putting them back in storage.
He’s been a collector for over 20 years and a Nike Thailand influencer for around 10 years, the latter enabling him to combine his passion with work, for which he is grateful. Ten years ago, his collection reached the 500 pair mark. “I stopped counting a long time ago,” he laughs. “Back in the day, when there was a pair that I truly loved, I would buy three,” he says. In line with the mindset of all true old school collectors he adds, “One to stock, one to rock, one to trade.”
Although it is hard for him to single out an all-time favourite pair, he is currently fond of the NikeCraft Mars Yard 2.0, the result of a collaboration between Tom Sachs and Nike and inspired by Sachs’ meetings with NASA’s specialised scientists. In addition to his role as a Nike influencer, Jeed is also a creative consultant to several brands including Nike, Hennesy, Belvedere, Siam Discovery and Club 21 Thailand and is currently working on a PR/marketing project with Siam Discovery while maintaining his vlog Sub_cults, a dynamic platform on Facebook for travel.