Chayapol Wassanachotikul, founder of urban clothing line Faceless, is a loyal member of the Adidas brigade. “If we are talking about sneakers, I only collect and wear Adidas,” he says with a laugh. The former bearbrick toy collector is a David Beckham admirer and it is the superstar’s collaboration with Adidas that initially drew him to the brand. “As I began to educate myself on the brand I just fell in love with the stories behind each collection,” he says. “The 2007 Flavour of the World pack, for example, launched two pairs of Adidas sneakers each month celebrating different holidays around the world—Halloween and French National Day and so on. Prior to that, they launched a collection called Material of the World, which celebrated the originality of different fabrics from around the globe.”
Chayapol has racked up a collection of a little over 200 pairs. Among some of the favourites are the Adidas Nmd Human Race by Pharell Williams, the iconic Adidas ZX, and the Hellboy models. “I used to clean them a lot,” he says, “But truth be told, after I reached 100 pairs I stopped being so fussy about the maintenance.” During his peak collecting days he would buy a pair a week, but as time has gone by the Adidas fan admits he has been working on not going overboard. And because he doesn’t buy his sneakers from resellers, Chayapol doesn’t spend exagerated amounts on them, with the highest single outlay so far being a reasonably modest 10,000 baht.
Unlike many young sneakerheads today, Chayapol is no fad-follower. He prefers pairs with a background story that appeals to him and isn’t phased when it comes to outrageously trending pairs such as the Yeezys. “I hate Yeezys,” he laughs. “I am still loyal to the brand but I must admit I have been buying fewer pairs of sneakers lately. Of late Adidas has become so focused on celebrities and trends—the thrill of exclusivity and the stories behind the shoes have become increasingly diluted.”