This lady entrepreneur is successful at all she does—and she does a lot
Krispy kreme first arrived in Thailand in 2010 at Siam Paragon and created queues that snaked around blocks with people waiting to get their hands on a doughnut. The person responsible for this customer frenzy was Dr Ausanee Mahagitsiri Leonio, the founder of King Food Group. That was her first foray into the food industry and each year has seen her business grow so that today she also owns international franchise brands such as Cinnabon, Pie Face, Jamba Juice, IHOP and Bulgogi Brothers.
Rather than enter the family business, the daughter of tycoon Prayudh and Suvimol Mahagitsiri set out on her own, racking up one achievement after another all through her own efforts—with a little help from husband Lawrence. Evidence of her success comes from the many awards she has won, starting with those from Krispy Kreme every year since 2011, Outstanding ASEAN Women Entrepreneurs in 2017 and World Confederation of Business 2017 in Dubai. She has just returned from picking up two more awards this year in France: the International Achievement Award for Quality and Business Excellence and the Total Quality Customer Satisfaction Award, both from the Association Otherways Management and Consulting. Also an official at the Ministry of Commerce, and the mother of three children, we think she deserves an award for best time management.