HANDS FULL

This lady en­tre­pre­neur is suc­cess­ful at all she does—and she does a lot

Thailand Tatler - - CONCIERGE -

Krispy kreme first ar­rived in Thai­land in 2010 at Siam Paragon and cre­ated queues that snaked around blocks with peo­ple wait­ing to get their hands on a dough­nut. The per­son re­spon­si­ble for this cus­tomer frenzy was Dr Au­sa­nee Ma­hag­it­siri Leo­nio, the founder of King Food Group. That was her first foray into the food in­dus­try and each year has seen her busi­ness grow so that to­day she also owns in­ter­na­tional fran­chise brands such as Cinnabon, Pie Face, Jamba Juice, IHOP and Bul­gogi Broth­ers.

Rather than en­ter the fam­ily busi­ness, the daugh­ter of ty­coon Prayudh and Su­vi­mol Ma­hag­it­siri set out on her own, rack­ing up one achieve­ment af­ter an­other all through her own ef­forts—with a lit­tle help from hus­band Lawrence. Ev­i­dence of her suc­cess comes from the many awards she has won, start­ing with those from Krispy Kreme ev­ery year since 2011, Out­stand­ing ASEAN Women En­trepreneurs in 2017 and World Con­fed­er­a­tion of Busi­ness 2017 in Dubai. She has just re­turned from pick­ing up two more awards this year in France: the In­ter­na­tional Achieve­ment Award for Qual­ity and Busi­ness Ex­cel­lence and the To­tal Qual­ity Cus­tomer Sat­is­fac­tion Award, both from the As­so­ci­a­tion Other­ways Man­age­ment and Con­sult­ing. Also an of­fi­cial at the Min­istry of Com­merce, and the mother of three chil­dren, we think she de­serves an award for best time man­age­ment.

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