Pyer Moss

Thailand Tatler - - STYLE -

Founded in 2013 by Haitian-Amer­i­can de­signer Kerby Jean-Ray­mond, Pyer Moss has been called an art pro­ject and timely so­cial ex­per­i­ment by the de­signer him­self. The ex­per­i­ment has proved suc­cess­ful, with the New York-based brand tak­ing home the grand prize at the CFDA/Vogue Fash­ion Fund awards in Septem­ber last year and scor­ing a lu­cra­tive Ree­bok col­lab­o­ra­tion deal. Since its in­cep­tion, the brand has tack­led dif­fi­cult so­cial is­sues by us­ing its clothes as a plat­form for sto­ry­telling. Jean-Ray­mond stunned au­di­ences at his first show by open­ing with a 15-minute video show­ing po­lice bru­tal­ity. For his spring/sum­mer 2019 of­fer­ing, he took in­spi­ra­tion from The Ne­gro Mo­torist Green Book, a guide to help black mo­torists avoid racial dis­crim­i­na­tion on road trips in the US dur­ing the Jim Crow era. For most sea­sons, Jean-Ray­mond en­lists an artist to help enun­ci­ate his vi­sion, and this spring sees Der­rick Adams lend­ing 10 pieces of art­work to the col­lec­tion. Fea­tur­ing tableaux of every­day African-Amer­i­can life, such as chil­dren at a wed­ding and a loung­ing grand­fa­ther, they're printed on T-shirts or flow­ing chif­fon sheaths. The rest of the col­lec­tion is kept clean, with boxy-shoul­dered tuxedo jack­ets and plaid coats paired with loose trousers and white san­dals. As well as ac­tivism, Pyer Moss con­tin­ues to ex­cel at sub­tle colour-block­ing and giv­ing a re­laxed spin to for­mal clas­sics.

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