The Nation - - BUSINESS -

Charoen Pokp­hand Foods Plc(CPF) will em­bark on a digital trans­for­ma­tion path that will rev­o­lu­tionise its sup­ply chain in the broiler busi­ness. Cloud tech­nol­ogy and Big Data will play im­por­tant roles in syn­er­gis­ing all CPF’s busi­ness units and im­prove the ef­fi­ciency of its oper­a­tions.

CPF yes­ter­day signed a mem­o­ran­dum of un­der­stand­ing with US-based JDA oft­ware Co Ltd, a world-class sup­ply chain and lo­gis­tic de­vel­oper, to re­vamp the sup­ply chain of its broiler busi­ness. This part­ner­ship aims at dig­i­tal­is­ing the busi­ness from up­stream to down­stream, in­clud­ing stores, dis­tri­bu­tion cen­tres, lo­gis­tics, and man­u­fac­tur­ing in a digital net­work, match­ing de­mand and sup­ply con­tin­u­ously, at ev­ery point of the sup­ply chain.

The big data an­a­lytic will play a big part in pro­vid­ing bet­ter trend fore­cast­ing, cross-func­tional plan­ning and plant ex­e­cu­tion. Ul­ti­mately, it will re­sult in cost sav­ing, less en­vi­ron­men­tal im­pacts and im­proved cus­tomer ex­pe­ri­ences, said Sook­sunt Ji­um­jaiswan­g­lerg, Chief Ex­ec­u­tive Of­fi­cer/Agro In­dus­trial Busi­ness and Co-Pres­i­dent , said yes­ter­day.

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