Fight night a knockout
The epic night of boxing and martial arts at which Srisaket Sor Rungvisai retained his world record has returned impressive figures for TV and online viewers across Asia.
The programme, billed as One: Kingdom of Heroes, played host to a series of compelling martial arts contests, headlined by a world-class title fight between WBC Super Flyweight world champion Srisaket Sor Rungvisai and the challenger Iran “MagnifiKO” Diaz from Mexico.
According to data from Nielsen, YouTube, Facebook, and Twitter, the show posted excellent ratings, drawing more than 25 million online viewers, while setting a record-breaking peak TV ratings share of 58.5% in Thailand, and registering similarly strong numbers across Asia.
The star-studded bill featured some of the best martial arts world champions across 14 action-packed bouts and included a wide spectrum of offerings: Muay Thai, kickboxing, mixed martial arts and world championship boxing.