Ap­ple makes a splash with eye-catch­ing river­side store


AP­PLE ICONSIAM, the first Ap­ple Store in Thai­land, de­buts on Satur­day in Bangkok at the city’s new­est and largest shop­ping cen­tre, IconSiam Cen­tre.

The store fea­tures Ap­ple’s full line of prod­ucts, in­clud­ing iPhone XS, iPhone XR and Ap­ple Watch Se­ries 4, in­vites vis­i­tors to pur­sue their creative pas­sions with free To­day at Ap­ple ses­sions.

An­gela Ahrendts, Ap­ple’s se­nior vice pres­i­dent of re­tail, said that Bangkok is a cul­tural and eco­nomic des­ti­na­tion for the en­tire re­gion, which hosts mil­lions of pas­sion­ate Ap­ple cus­tomers.

“We are thrilled to in­tro­duce our Thai cus­tomers to To­day at Ap­ple, our full line of prod­ucts, our phe­nom­e­nal em­ploy­ees and the ser­vice and sup­port that is loved by cus­tomers around the world,” gushed Ahrendts.

Ap­ple Iconsiam is on the shores of the Chao Phraya, seam­lessly con­nect­ing the new mixed-use IconSiam Cen­tre to an out­door roof ter­race. The store’s clean, trape­zoidal de­sign lines and glass sur­faces ac­cen­tu­ate the nat­u­ral beauty of its sur­round­ings while cre­at­ing an open, airy at­mos­phere eras­ing bound­aries be­tween in­te­rior and ex­te­rior.

Denny Tuza, se­nior mar­ket di­rec­tor, Asia Pa­cific Re­tail for Ap­ple, notes that the de­sign fea­tures two ex­pan­sive glass fa­cades that cre­ate trans­parency through the store and to the river, the city and be­yond.

As cus­tomers walk in through a sweep­ing curve stone en­try, their jour­ney con­tin­ues to the lush roof gar­den, where they can ad­mire lo­cal art, par­tic­i­pate in a To­day at Ap­ple photo or sketch walks, or sim­ply en­joy iconic views of Bangkok.

In­side the store, a spa­cious fo­rum of­fers all of Ap­ple’s free To­day at Ap­ple ses­sions, which he says Ap­ple ex­pects will in­spire vis­i­tors to con­nect with one an­other, dis­cover a new pas­sion or take their skills to the next level. Peo­ple can sign up for To­day at Ap­ple ses­sions at ap­ple.com/th/to­day.

Th­ese hands-on ses­sions, led by creative pros, of­fer tools for all to ex­plore their creative cu­rios­ity and learn to make the most of Ap­ple prod­ucts and ser­vices.

All ages catered for

There are ses­sions for chil­dren and par­ents, teach­ers and busi­nesses, photo and mu­sic lovers as well as de­sign­ers and de­vel­op­ers. They will teach them how to use Ap­ple prod­ucts and ser­vices to max­imise ben­e­fits to fit peo­ple’s needs and pas­sions, says Tuza.

Along the store’s av­enues, vis­i­tors can try out the lat­est Ap­ple prod­ucts, which are dis­played for max­i­mum con­ve­nience and ac­ces­si­bil­ity. A tree­lined “Ge­nius Grove” mir­rors the flora of the out­door ter­race and pro­vides the set­ting for Ap­ple’s “ge­niuses” to of­fer per­son­alised tech­ni­cal sup­port and ad­vice.

More than 100 em­ploy­ees are ready to of­fer ser­vices to cus­tomers in 10 lan­guages.

Cus­tomers can get a feel of Ap­ple’s lat­est of­fer­ings in the prod­uct dis­play sta­tion, with views across the river.

Fig trees adorn some of the bright, open spa­ces at the ex­pan­sive store.

Ap­ple has en­sured that its store stands out at IconSiam.

A green-themed charg­ing sta­tion.

A health sta­tion is a bonus for vis­i­tors.

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