Garuda’s in-flight live mu­sic doesn’t quite strike a chord

The Nation - - ASEANPLUS -

LAST THURS­DAY, na­tional flag car­rier Garuda In­done­sia an­nounced that it would be bring­ing mu­sic to the skies with a se­ries of live acous­tic con­certs on do­mes­tic flights. The air­line said the pro­gramme was aimed at wooing mil­len­ni­als “who want a dif­fer­ent flight ex­pe­ri­ence”, and that sets would last 10 to 15 min­utes on select flights.

The first in-flight con­cert was held last Wed­nes­day by two mu­si­cians on a Jakarta–Den­pasar flight.

In­done­sian ne­ti­zens were quick to re­spond to the news with vary­ing emo­tions, in­clud­ing ir­ri­ta­tion, anger and an­noy­ance.

Twit­ter user @Dian Onno said, “I just want to have quiet per­sonal time on the plane. And if I want to lis­ten to mu­sic, that should be my choice. No­body likes to get forced to lis­ten to mu­sic they don’t like.”

User @Sul­lyel­low said, “No Garuda, I pre­fer a head­set, mu­sic and sleep. Putting acous­tic mu­sic on a plane is not some­thing rev­o­lu­tion­ary, imo. No of­fense to the mu­si­cians tho.”

User @cat­u­ar­ies posted a tweet that showed how in­stead of pro­vid­ing good head­phones and more in-flight movies, Garuda opted to fea­ture buskers on board.

As can be ex­pected, ne­ti­zens also of­fered hu­mor­ous re­sponses to the sit­u­a­tion. Twit­ter user @fschiko replied with the oft-re­peated words of buskers prior to per­form­ing in Jakarta pub­lic mini­vans, “Par­don us, ladies and gen­tle­men, for we’re merely singing. In­stead of pick­pock­et­ing, we choose the ha­lal way. One or two thou­sand won’t make you poor, ladies and gen­tle­men. Those in the back, please don’t pre­tend to be asleep.”

An­other user, @ir­vanalam, pro­posed a sug­ges­tion to Garuda that its flight at­ten­dants could act as con­duc­tors mak­ing the rounds for pas­sen­gers’ flight fees, not un­like a reg­u­lar pub­lic bus or minibus con­duc­tor. re­ported that live in­flight con­certs gained pop­u­lar­ity in 2007 when British funk band Jamiro­quai launched its al­bum, High Times, by per­form­ing a live con­cert in flight be­tween Mu­nich and Athens.

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