BANYAN TREE GROUP LAUNCHES FIRST BANYAN TREE VEYA IN PHUKET
Banyan Tree Group launched its new wellbeing brand Banyan Tree Veya within its multi-brand ecosystem on March 18, 2022. The flagship Banyan Tree Veya Phuket is a wellbeing-centered resort that offers bespoke programs with an emphasis on what the brand calls ‘embodiment therapies’, built on Banyan Tree’s proprietary eight pillars of wellbeing.