TR Monitor

IdeaSoft’s App Store hopes to raise the bar on e-commerce connectivi­ty

- EBY DENIZ KILINC Eray Senturk Partnershi­p and Business Developmen­t Manager, IdeaSoft deniz.kilinc@dunya.com

App Store initiative will IDEASOFT’S LATEST provide categorize­d solutions by IdeaSoft partners for companies seeking a more integrated e-commerce experience. The intiative, launched just a week ago, will, according to Eray Senturk, Partnershi­p and Business Developmen­t Manager of IdeaSoft, create a world where everyone wins, from business partners to customers.

Founded in 2005 by three partners, IdeaSoft is a startup that offers software solutions to a variety of e-commerce companies, from technology giants to small enterprise­s. “There are nearly 25,000-30,000 e-commerce companies in Turkey and Ideasoft has nearly 11,500 active customers,” says Senturk. “We serve a wide variety of companies, from big brands like ►iaomi to a single person selling their own handmade products and thirty-year-old shoemakers. Everyone uses the same software and security levels. •ur competitor­s serve nearly 11,000 of these companies and the rest use open-source software.”

But IdeaSoft’s role is not only to provide software solutions to these companies, according to Senturk, who sees e-commerce as a very complex structure. There are too many tools for e-commerce companies to use in their businesses. “For example, you have to use the banks and there comes virtual pos, then you have to use wallets, then you have to find solutions like BKM or Masterpass,” Senturk explains. “When you add logistics, digital marketing, SE• agencies and so on to the mix, an ordinary SME which hasn’t been involved in e-commerce faces a very complex world. As IdeaSoft, we wanted to make all these processes easier and so we came up with the partnershi­p management solution.”

WE NEED A SMOOTH AND CONTROLLAB­LE WORLD

Senturk had been working on the App Store idea for four years and presented it to IdeaSoft two years later. The company needs it since it needs to be integrated with its partners in the complex world of e-commerce. “Since we make a profit based on the companies operating in the e-commerce sector, if we make online operations easier, we all win more when they win,” Senturk says. This is the masterplan, we want to create a world where everybody wins.

IdeaSoft has 254 active partners right now and it’s not possible to manage them simultaneo­usly through e-mails. When, for instance, a customer has an issue with Trendyol, the complaint comes to us so we need a smooth and controllab­le world where everything works instantly. App Store is that world.”

UNINTENTIO­NAL GLOBALIZAT­ION

IdeaSoft App Store allows users to reach solutions related to their e-commerce businesses. Digital marketing applicatio­ns such as Search Engine •ptimizatio­n (SE•) and Google Analytics Integratio­n or social media apps such as Facebook Messenger and Whatsapp can be integrated into users’ websites instantly. The store also makes it possible to see informatio­n about the applicatio­ns, developer companies and other details. Also, the app store allows global companies to enter the Turkish market through their solutions and vice versa, Senturk says. “For example, one of Russia’s top tech companies added an app to the IdeaSoft App Store. Also, some consulates from countries like Singapore, Indonesia and China reached out us to add their products to our app store. So, the app store extends IdeaSoft’s reach overseas and opens Turkey’s doors to the world.”

We serve a wide variety of companies, from big brands like Xiaomi to a single person selling their own handmade products and thirty-year-old shoemakers.

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