JHT EYES 30% GROWTH

The Taiwan-based exercise equipment manufacturer Johnson Health Tech (JHT), which entered the Turkish market with three brands in 2021, aims to grow its presence in the country’a fitness industry by 30% this year, according to Yakup Cam, Turkey Manager of JHT. “There is a high potential in the country’s fitness industry. This is why JHT has entered the country,” said Cam. As a foreign investor, JHT aims to grow its base of corporate investors and end-users in the country’s fitness market through its Matrix, Vision, and Horizon brands. “JHT will secure its position in ‘professional’ and ‘home’ categories in the Turkish fitness sector in the near future,” said Cam.