WAFFEL MEYER TO CATCH EXPORT̞DRIVEN GROWTH

The Germany-based ice cream cone producer Waffel Meyer will aim for export-oriented growth this year in Turkey, according to Wilhelm Meyer, Chairman of the Board of Directors of Waffel Meyer. The company, which will produce 250 million ice cream cones this year, will keep its domestic market share at 10% in Turkey. “We’ve particularly focused on the Middle East, which represents 60% of our market,” said Meyer. “While we continue to work for our existing export share of 80%, we aim to increase this figure to 90% with new markets this year,” Meyer added. Waffel Meyer performed its first export to the U.S. in December 2021. “As part of the deal with a chocolate manufacturing plant, we’ll export 100 containers of mini cones to the U.S. alone this year. So far, we’ve delivered nearly 3 million products. We’ll export around 55 million products in total,” said Meyer.