TRENDYOL TO INVEST USD 500M TO SUPPORT BMD MEMBERS

As part of its collaboration with the United Brands Association (BMD), the e-commerce platform Trendyol will invest USD 500m within three years to support 452 brands in the BMD in going international with their e-commerce, according to a statement from the company. “The USD 500m investment will focus on technology, logistics, and marketing. We’ll also support increasing the recognition of Turkish products abroad,” said Caglayan Cetin, President of Trendyol Group. Trendyol offers Turkish products to 27 European countries and collaborates with more than 50 global e-commerce platforms. “Our goal is to raise the share of e-commerce to 33% of Trendyol’s total sales,” said Cetin. The company aims to reach an export volume of USD 1bn in 2023. “Apart from physical stores, the importance of online sales channels has increased. The new collaboration with Trendyol will be an opportunity for our brands,” said Sinan Oncel, Chairman of the BMD.