CREATING ADVANTAGES FOR WOMEN

McDonald’s Turkey has been attracting attention with its efforts to increase women’s employment since 2015. The company focused on employing a minimum of three middle-aged and older women, some of whom are mothers and housewives, in each restaurant. McDonald’s Turkey also implemented the Hanimeli incentive program in 2018,

“Women Driver” project prioritizes women when hiring motor drivers for the McDelivery service.

33% of the total number of employees of McDonald’s Turkey, which has 60% female senior managers, are female. The target is to increase the female employment rate to 51% by the end of 2023.

McDonald’s Turkey is the ‘taste sponsor’ of the National Men’s and Women’s Football Teams as a result of an agreement signed with the Turkish Football Federation (TFF) in August 2020. The company supported the live broadcast of the matches played by the National Women’s Football Team to inspire them and change the perception that football is not suitable for women.

The company also supports the National Women’s Volleyball Team.

With the belief that awareness of gender equality will be based on education received in childhood, the company donated all of its revenue from sales on mcdonalds.com.tr and the McDonald’s mobile application to The Mother-Child Education Foundation (ACEV) on International Women’s Day last year.