DEMAND FOR BETTER OF EVERYTHING WILL INCREASE

There are mega-trends that determine the future food and beverage sector, according to Fuudy Co-Founder and CEO Ilker Baydar. “Hygiene and quality alone are not enough for today’s consumer. Healthy living, personalized nutrition info, and special needs, such as no-or-low sugar or highprotein meals, are becoming more and more important. Cooking at home, getting your meal cooked at home by a chef, heat and eat, and gathering at home for dinner parties are the new trends,” he said. As the form of socialization has changed, there will be similar experiments on the alcohol side as well, he added. “The definition of luxury is also changing. Sustainable brands that care about the climate and water will become more prominent than brands selling a purse made of the skin of extinct animals. Everyone wants and deserves better, and this demand will continue to increase.”