TR Monitor

KENDALL+KYLIE ENTERS THE TURKISH MARKET

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Founded by the Jenner Sisters, Kendall and Kylie, the U.S.-based clothing company Kendall+Kylie will enter the Turkish market to manufactur­e, according to Cem Tunakan, Omni-Channel Expansion Chief Advisor of Turkey, Eastern Europe, Middle East, Africa, and India for Kendall+Kylie. The company will manufactur­e its clothing collection in the country and sell it to foreign markets. “We’ll be active in fashion-oriented marketplac­es and other digital channels in the Gulf countries, the Middle East, Africa, South Africa, and Eastern Europe,” said Tunakan. The company will launch its first store at Istanbul Airport.

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