DESA TARGETS TRY 1BN TURNOVER IN IT 50TH YEAR

Leather goods producer, exporter, retailer, and distributor of U.S.-based luggage manufacturer Samsonite Desa aims to reach an annual turnover of TRY 1bn in 2022, the year it will celebrate its 50th anniversary, according to Burak Celet, General Manager of Desa. “We aim to increase exports by 188% and our sales by 128% in the domestic market. Our turnover rose by 85% to TRY 432.4m last year. We aim to reach an annual turnover of TRY 1bn this year with the support of exports,” said Celet. The company also plans to increase the share of online sales from 18% last year to 23% this year. It will also launch five Desa stores and five Samsonite stores this year. The leather firm plans to make a facility investment in Italy for the Desa brand and in Turkey for the Samsonite brand before the end of 2022. YENER KARADENIZ