‘MURAT ULKER’S JEWELRY ANALOGY CAME TRUE’

GODIVA CEO Nurtac Ziyal Afridi said that the company has grown rapidly in terms of licensing and they have entered many different segments. The most interesting of these segments is jewelry. “There is a type of diamond called the chocolate diamond, which has a color close to brown. A global company, which is an expert in this type of diamond, came to us and said that they wanted to collaborate with the best chocolate brand in the world. We also found the idea interesting. They made jewelry using the shapes of our truffle chocolates and strawberries dipped in chocolate. They were put up for sale in stores as a collection on Valentine’s Day and garnered incredible attention. I saw a one-page news piece in an in-flight magazine on one of my travels. It was such a good feeling! Murat Ulker [Yildiz Holding Chairman] used a jewelry analogy for GODIVA. When he bought GODIVA in 2008, he said that GODIVA is the spoon maker’s diamond of chocolate and we will take and polish it. His dreams have come true and the brand will shine even brighter.”