TR Monitor

GETIR EYES LEADERSHIP WITH IN̞DEPTH GROWTH

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The on-demand grocery delivery service Getir, which became a decacorn with a valuation of USD 11.8bn, is working to establish leadership with an in-depth growth strategy in the regions and countries where it operates, according to Tuncay Tutek, Founding Partner of Getir. The decacorn entered eight countries with foreign investment­s that began in 2021. Instead of penetratin­g new markets, the company will implement an in-depth growth strategy to become a leader in all markets where it currently operates.

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