Siesta Mobilya eyes the South American market
which has been SIESTA MOBILYA, exporting garden furniture such as armchairs, chairs, stools, coffee tables, chaise lounges to 100 countries since 1987, made a new investment of TRY 150m to increase its exports. Having been working with Italian designers, Siesta Mobilya is among the top 1,000 companies of Turkish Exporters Assembly (TIM). “We export to more than 500 points in 100 countries. We are concentrating on South America as the new export market,” said Tuncay Isildar, Siesta Mobilya Chairman.
The company was targeting to export 85% of its production in 2023 and TRY 150m was invested for this purpose. “However,” said Isildar, “We cannot foresee an increase in 2023 due to the contraction. It will be a great success if we can reach the 2021-2022 figures.” As freight rates continue to decrease and the Far East has started to re-enter the market, a new era will begin for all exporters, according to Isildar. “2023 will be a year in which the strong and the good will win,” he commented.
10 PERCENT GROWTH TARGET FOR 2023
The company spent the first half of 2022 quite successfully and reached a TRY 700m turnover in the first half, Isildar said. “We experienced a slowdown especially in the last quarter of the year due to the global economic contraction. Unfortunately, there was a serious contraction in our sales on a seasonal basis with the effect of both the pandemic and the Ukraine-Russia war,” he added. However, the company increased its production capacity and achieved a turnover of approximately TRY 1bn at the end of 2022 with its new collection designs. Isildar foresees aims a productive year for the sector and the company in 2023 and targets 10% growth for Siesta until the end of the year despite the economic contraction.
FOCUS ON SUSTAINABLE PRODUCTION
The garden furniture industry is a dynamic market that grows rapidly both in Turkey and in the world, noted Isildar, adding that Siesta Mobilya continues to increase its sales by getting the share it deserves from this cake. “With the pandemic, we have established a closer contact with our homes and gardens. Minimalism, which entered our lives in this process, showed itself clearly in both home and garden furniture,” he said. The company will focus more on sustainable production next year in line with the demands coming from their export destinations. “We will add new products in this field with our R&D studies,” Isildar noted.