High-qual­ity Turk­ish hazel­nuts Ital­ian Fer­rero’s fa­vorite

Of­fi­cials from the Ital­ian con­fec­tionery gi­ant Fer­rero praised the qual­ity of Turk­ish hazel­nuts, in­di­cat­ing that there is no coun­try that can com­pare to Turkey’s prod­uct

Daily Sabah (Turkey) - - Front Page -

ITAL­IAN cho­co­late com­pany Fer­rero gives pri­or­ity to qual­ity in hazel­nuts in­stead of price, so it will con­tinue to use Turk­ish hazel­nuts in the next 10-15 years, the com­pany’s Hazel­nut Com­pany Turkey Gen­eral Man­ager Ste­fano Gagliasso said.

NO coun­try in the world can chal­lenge Turkey’s po­si­tion in hazel­nut ex­ports in the next 10-15 years, Ste­fano Gagliasso, Turkey Gen­eral Man­ager for Fer­rero’s Hazel­nut Com­pany has said.

He added that the Ital­ian cho­co­late maker - best known for brands like Nutella and Kinder - was ready to pay more for bet­ter qual­ity hazel­nuts.

Gagliasso said Fer­rero’s pri­or­ity is qual­ity not price. “We are not hazel­nut traders. We use them in our prod­ucts. We want to pro­vide our cus­tomers with good qual­ity prod­ucts. We are ready to pay ex­tra for qual­ity hazel­nuts and we did so this year,” he said.

Touch­ing on how some cho­co­late mak­ers have stopped us­ing hazel­nuts in their prod­ucts Gagliasso said: “For Fer­rero that is not an op­tion. We will con­tinue us­ing hazel­nuts. That is why we are al­ways look­ing for high-qual­ity hazel­nuts,” he said.

Re­ply­ing to claims that Fer­rero has turned to hazel­nut pro­duc­ers out­side Turkey, Gagliasso said that there is no coun­try that can take Turkey’s po­si­tion in hazel­nut ex­ports in the next 10-15 years. “Turkey con­trols more than 75 per­cent of the global hazel­nut pro­duc­tion,” he said.

“There is no risk for Turkey here. For Turkey it is im­por­tant to main­tain the sup­ply chain in line with the global de­mand for hazel­nuts,” he added. “Bet­ter qual­ity, in­no­va­tion and in­creased mech­a­niza­tion will all be very im­por­tant for this. Along with the in­ter­na­tional mar­ket, we are ready to pay well for high-qual­ity hazel­nuts.”

Mean­while, Carlo Mar­sili, hon­orary pres­i­dent of Fer­rero Turkey said in 2013 the com­pany opened its 19th fac­tory in Manisa, which pro­duces not just for the Turk­ish mar­ket, but for the Mid­dle East and North Africa as well.

Mar­sili added Fer­rero’s global turnover last year reached 10.5 bil­lion eu­ros, while Fer­rero Turkey posted turnover worth 1 bil­lion eu­ros - in­clud­ing 700 mil­lion eu­ros in ex­ports.

“We are very pleased with the turnover and want to in­crease this fig­ure this year,” he said.

“Hazel­nuts are one of our main in­gre­di­ents. That makes Turkey very im­por­tant since it is the world’s largest hazel­nut pro­ducer. We also buy hazel­nuts from Italy, Azerbaijan, Ge­or­gia and Chile, but Turkey can­not be com­pared to the oth­ers. The qual­ity of Turk­ish hazel­nuts is very high,” Mar­sili said.

“For in­stance, the qual­ity hazel­nuts from Gire­sun can­not be matched by any other place in the world. That’s why the Ital­ian town of Alba, where the Fer­rero brand was born, has be­come Gire­sun’s sis­ter city.

Fer­rero Turkey Board Mem­ber Aldo Kaslowski said Fer­rero has made some im­por­tant in­vest­ments in Turkey. “We came to Turkey with a win-win prin­ci­ple in mind and will con­tinue that way,” he said.

He un­der­lined that hazel­nut pro­duc­ers should be sup­ported to re­duce costs and added that mod­ern­iza­tion was cer­tainly needed to im­prove the qual­ity and pro­duc­tiv­ity.

“Re­forms are es­sen­tial in Turkey on these issues. As Fer­rero, we are ready to help with tech­nol­ogy trans­fer and work­ing meth­ods,”Kaslowski said.


Turkey ex­ported over 215,000 tons of hazel­nuts in the first eight months of the ex­port sea­son, mak­ing over $1.36 bil­lion, ac­cord­ing to the na­tional union of hazel­nut ex­porters.

The ex­port vol­ume be­tween Septem­ber 2017 and April 2018 saw a 24.6 per­cent jump com­pared to the same pe­riod a year ear­lier, the Black Sea Hazel­nut and Prod­ucts Ex­porters’ Union said.

More than 75 per­cent of Turkey’s hazel­nut ex­ports dur­ing this pe­riod - worth around $1 bil­lion - went to the Euro­pean Union.

The coun­try ex­ported nearly 236,000 tons of hazel­nuts and earned $1.88 bil­lion dur­ing the en­tire 2016-2017 ex­port sea­son. Turkey is the world’s largest ex­porter of hazel­nuts.

Turkey, the world’s largest hazel­nut ex­porter, saw its ex­port vol­ume be­tween Septem­ber 2017 and April 2018 in­crease by 24.6 per­cent com­pared to a year ear­lier, reach­ing $1.36 bil­lion.

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