AI development apart from personal data

SYNTONYM increases the capabilities of visual artificial intelligence (AI) by protecting personal data used by various sectors and technology, from driverless automobiles to the retail sector, as well as provides more accurate predictions. It supports the creation of solutions that will make a difference.

AI software needs more data to contribute to the development of accurate predictions. However, not every institution has visual data collected from social media or devices. Moreover, some startups provide important solutions for the processing of visual data tied to national and international personal data laws.

Syntonym, which is among the eighth term startups of Türk Telekom’s startup acceleration platform PILOT, protects the privacy of individuals by anonymizing the data held by institutions that process and store visual data in accordance with the the EU’s General Data Protection Regulation (GDPR) and Turkey’s Personal Data Protection Law (KVKK). It enables the data to be processed, shared and used as AI training data without the need for explicit consent, thus contributing to every institution to develop solutions that will benefit from AI capabilities.

Syntonym focuses on a solution that will ensure the value of data by protecting the privacy of the customer, thus, enabling institutions to develop foresight in the area left to global technology giants.

Syntonym preserves analytical metrics such as age, gender, head position and facial expressions, unlike traditional methods, by irreversibly replacing existing faces, which are biometric data in images and videos, with synthetic faces that never existed. This anonymization without corruption improves the accuracy and reliability of AI algorithms, as well as enables advanced data analysis. The startup, which managed to get support from İTÜ Çekirdek, the incubation center of İTÜ ARI Teknokent, managed to receive an investment of TL 250,000 ($31,475).