New trend: Online videos
SAVAŞ YILMAZER, AdMatic Media managing partner, emphasized the importance of videos, which have now become a more effective channel for sales. “Not only videos but even live broadcasts have become effective in online sales,” Yılmazer said. “It is also important for the collaboration of giants like Google and Facebook. However, it is necessary for institutions to cooperate on data. As a startup that is embarking on a global journey from Turkey, we believe in the cooperation of large institutions on user data,” he explained.