Daily Sabah (Turkey)

New trend: Online videos

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SAVAŞ YILMAZER, AdMatic Media managing partner, emphasized the importance of videos, which have now become a more effective channel for sales. “Not only videos but even live broadcasts have become effective in online sales,” Yılmazer said. “It is also important for the collaborat­ion of giants like Google and Facebook. However, it is necessary for institutio­ns to cooperate on data. As a startup that is embarking on a global journey from Turkey, we believe in the cooperatio­n of large institutio­ns on user data,” he explained.

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