Daily Sabah (Turkey)

Estee Lauder agrees to buy Tom Ford brand for $2.3B

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LUXURY beauty brand Estee Lauder said in a statement on Tuesday it had agreed to buy designer Tom Ford’s company for $2.3 billion.

The deal, which values Ford’s business at $2.8 billion, will see the U.S. fashion superstar remain in his position as creative director until the end of next year, the statement said.

Bringing the brand under the “stewardshi­p” of Estee Lauder Companies (ELC) “will allow for continuity and the further evolution of the Tom Ford brand as one of the preeminent global luxury brands of the 21st century,” New York-based ELC said in a statement.

The deal includes the Tom Ford Beauty cosmetics and fragrance collection, with which Estee Lauder already has a licensing agreement until 2030. Estee Lauder also holds major brands such as MAC cosmetics, Clinique, La Mer facial products and Aveda.

The group expects Tom Ford Beauty to hit sales of $1 billion a year within two years, betting on the success of its luxury perfumes in the U.S. and China.

“We are incredibly proud of the success Tom Ford Beauty has achieved in luxury fragrance and makeup and its dedication to creating desirable, high-quality products for discerning consumers around the world,” the head of Estee Lauder Companies Fabrizio Freda said in its statement.

“This strategic acquisitio­n will unlock new opportunit­ies and fortify our growth plans for Tom Ford Beauty,” he added.

The deal also includes licenses for the brand’s men’s and women’s fashion lines, eyewear label and accessorie­s and underwear divisions, according to the statement.

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