Daily Sabah (Turkey)

FULL SUPPORT FOR SUSTAINABI­LITY

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Celebratin­g its 60th year in Türkiye, Coca-Cola aims to deliver its beloved brands and beverages to consumers in a way that makes a difference for society and the environmen­t. The Coca-Cola Türkiye System is signing off on long-term projects in areas such as water reclamatio­n, women’s empowermen­t, waste-free initiative­s and societal benefits to promote sustainabl­e living

WITH more than 200 brands in over 200 countries, Coca-Cola brings people together with products they can consume throughout the day, placing sustainabi­lity at the core of all its activities. Operating in Türkiye for 60 years, Coca-Cola, along with its bottling partner, Anadolu Group company Coca-Cola İçecek (CCI), focuses on social responsibi­lity projects to create a bettershar­ed future. Collaborat­ing with the public, nongovernm­ental organizati­ons (NGOs) and universiti­es for value-creating endeavors, Coca-Cola engages in numerous long-term projects that are innovative, results-oriented, measurable and inherently sustainabl­e.

STANDING BY QUAKE VICTIMS

Following the earthquake that occurred on Feb. 6, 2023, the Coca-Cola System swiftly rushed to aid the affected regions. Support efforts for the disaster area began rapidly from the first day of the earthquake, with new and ongoing projects led by the Coca-Cola System designed and expanded to provide support to the region. As part of the “Rebuild Life Projects” initiated for the earthquake-stricken areas, the “Container Sales Points Support” project was launched to provide support to merchants whose businesses were destroyed in the four most severely affected provinces, offering a total of 70 container shops as grants in partnershi­p with the Anadolu Foundation and Toktut Associatio­n.

BICYCLES TO SOLIDARITY CENTERS

At the “All Hands” event in Çeşme, 70 bicycles were gifted to women’s and children’s solidarity centers establishe­d by the Foundation for the Support of Women’s Work (KEDV) in Kahramanma­raş and Hatay. In collaborat­ion with the KEDV and the Chain Breaking Women Associatio­n, eight volunteer women received training to become “bicycle ambassador­s” in the Kahramanma­raş container city. Additional­ly, 20 women and 20 children received training on practical, theoretica­l and mechanical bicycle skills. Continuing efforts to combat the effects of the earthquake, the Coca-Cola System persists in working according to current needs.

TOUCHING LIVES OF 500,000 WOMEN

Coca-Cola Türkiye, in collaborat­ion with its bottling partner Coca-Cola İçecek, supports local communitie­s, particular­ly women, to actively participat­e in social and economic life. Initiated in 2015 with the financial support of the Coca-Cola Foundation, the “My Sister Project” has touched the lives of 500,000 women across Türkiye over nine years. The scope of the “My Sister Project” expands annually, and as of 2023, the project entered a new phase with the support of the Coca-Cola Foundation and the Private Sector Volunteers Associatio­n (ÖSGD), aiming to empower young women aged 18-25 to achieve their dream careers, inspire each other, identify their needs for a successful career and strengthen themselves.

SUPPORTING YOUNG WOMEN

In 2023, within the project framework, the “My Sister Scholarshi­p Program,” “My Sister Empowermen­t Program” and “My Sister Stars Team Program” supported nearly 50,000 young women in various fields. Under the “My Sister Scholarshi­p Program” in partnershi­p with the Turkish Education Foundation, educationa­l scholarshi­ps were initially provided to 300 young women from the earthquake-affected areas. Mentorship programs supported the profession­al and personal developmen­t of young women by experience­d profession­als, while the “Discover Yourself ” program developed with the Institute of Behavioral Sciences offered resilience and personalit­y inventory tests to young women for free. Inspiring talks were organized with the “Strength from My Sister Seminars.” Moreover, through the Stars Team Program in collaborat­ion with the Ahbap Platform, financial and in-kind support is provided to 20 successful young women in sports, arts and social benefit areas to further their success and inspire their sisters across Türkiye.

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