TRUST STAMP REGULATION FOR E-COMMERCE FIRMS
The Communique on Trust Stamps in Electronic Commerce was published in the Official Gazette and has entered into force. E-commerce sites that want to be included in the system can apply to a Trust Stamp Provider (GDS) authorized by the Trade Ministry. A trust mark will be allocated by a GDS to sites that to meet the security and service quality standards set out by the communique. Trade Minister Bulent Tufenkci said that the stamp will eliminate concerns about security, privacy and service and that the primary aim is to improve consumers’ trust of electronic commerce. He underlined that systematic e-commerce fraud would also be prevented and conflicts would be resolved quickly, efficiently and cost-effectively with the system. Tufenkci said that consumers would be directed to e-commerce sites that have a trust stamp, giving them an advantage over others.