GODIVA ENDS LIQUOR CHOCOLATE LINE WITH PLADIS, CONFIRMS YILDIZ HOLDING
Godiva Chocolatier, the US-based choclate company, announced it will no longer produce liquor-filled desserts, according to the daily DUNYA. Godiva, a manufacturer of premium fine chocolates, was founded in Brussels in 1926.
The decision marked the end of an era in the decades-old company, Kerim Ulker’s article in Dunya, said. Yildiz Holding, which owns Godiva through Pladis, last week confirmed the decision and said it was made for economic reasons.
Godiva halted production of this confectionery in April 2017. “Godiva renews its product portfolio every year in accordance with new trends, seasonal tastes and according to customer feedback,” wrote Ulker. “The Godiva chefs around the world and their recipes help the company to produce around 40 new products/recipes annually. In this context the new products take to the shelves while others with low sales performance are withdrawn and their production ended.
“The end of the manufacture and sale of the liquor-filled chocolates is part of an aforementioned optimization effort that includes ending the creation and sale of more than 500 products. The decision was given because their share in total sales volume were rather small, and we don’t have the necessary facilities and technology to produce liquor-filled confectionery.”