‘Mobile internet economy worth $26 billion’
Turkey’s mobile internet economy rose 18% — reaching $26 billion — in 2016 compared with 2015, said a report released on Nov. 21. The report by Google Turkey and consulting firm OC&C Strategy Consultants said this figure was equivalent to 4% of the country’s national income in 2016. This figure will climb to TRY 289 billion ($73 billion) in 2023, equivalent to 5.2% of Turkey’s national income, the report predicted. In 2015, Turkey’s mobile internet ecosystem was valued at TRY 87 billion ($22 billion) equivalent to 3.7% of the country’s national income for that year.
Google’s mobile operating system Android contributed TRY 54 billion ($13.6 billion) to the 2016 figure, equaling to 2.1% of Turkey’s national income for the year. The report adds that the Android economy will grow in 2023 and reach 3.5% of Turkey’s nation- al income. Mobile phone applications play a major role in increasing the number of internet users in Turkey. The mobile phone penetration rate climbed to 94% from 2013 to 2016. Mobile and broadband subscribers rose by 23% in the same period, reaching 62.2 million. The report adds that in 2016, 68% of mobile phone users had smartphones.
Mobile data traffic has grown by 92% since 2013 and reached 102 million gigabytes in 2016. The growing number of smartphone users contributed to these figures. In 2016, 13 million smartphones were sold in Turkey, the report said, adding that at least 10 million had Android operating systems. Google’s Turkey Director Bulent Hicsonmez said Turkey is one of the leading countries in mobile data usage. Elif Koc, an executive of OC&C Strategy Consultants, said the high number of mobile users in Turkey supports the rise of data subscription.
PM vows to reach $88.5B n e-commerce volume by 2023
Meanwhile, Prime Minister Binali Yildirim said on Nov. 21 that Turkey hopes to achieve an e-commerce volume worth $88.5 billion on the country’s 100th anniversary in 2023.
“Turkey is aiming for an e-commerce volume worth TRY 350 billion on its 100th anniversary in 2023,” Yildirim said at an international e-commerce conference in the southern province of Antalya.
“Our infrastructure needs to be equally developed everywhere in Turkey… Your wish to become an information society will mean nothing if there are huge differences between cities and villages in terms of infrastructure,” he added.