Sabanc ’s ‘new’ growth story by sectors
►Energy: Smart mobility is the new trend in the world. We are looking at whether we will create a new platform on smart mobility at the intersection of two of our companies. One is converting Temsa to an electricitydriven model to make it more sustainable, while creating a new unit that produces charging units in our energy company. We may enter the battery value chain but not just for the Turkish market. We are in search of optimization in energy storage and renewables. In this context, things are going well in Enerjisa.
►Industry: Kordsa is a world leader. But the growth in nylon 66 and polyester is limited. Kordsa needed to get out of this area to grow. For this reason, the latest investment (acquisition of Fabric Development and Textile Product for $100 million) will transition Kordsa to a new technology, a new product in space and aviation, and a new supply chain by cutting corners and using its existing competencies. Our goal is to grow Kordsa’s size in this new technology and match its current size in another five years, and then double it. We will also increase our globalization power with Lassa and Brisa.
►Cement: We are the industry leaders in Turkey. In order to grow, we will need to look beyond Turkey’s borders so we have begun investing in the United States and other countries.
►Retail: Our strategy here is not to just keep Teknosa alive despite the rise of e-trade. We are at a point where we are in search of a business model which will enlarge Teknosa. Shopping is increasing while the number of visitors is decreasing. This means the consumer uses both shops and online which necessitates a multi-channel strategy. We will increase new traffic with young people. We are currently pursuing new initiatives that will further enhance young people’s in-store experience. The same is true for Carrefoursa. New approaches with two channels are needed.
►Insurance and banking: You have a high probability of making mistakes with old accounts, but if you have big data in hand, you have a chance to separate the market into millions of segments and provide personalized services. Thus you can both reduce costs by using algorithms to tailor policies and use technology as a tool to grow in the market. This will be the reality in this sector going forward.