Modanisa strengthen­s its position in GCC

Dünya Executive - - OVERVIEW -

Modan sa, the Turk sh onl ne fash on reta ler, has cemented ts leadersh p pos t on w th the acqu s t on of Ella Duba , a Duba -based onl ne reta ler of styl sh fash on wear, accessor es and home crafts.

The acqu s t on was conducted n May and the deal s expected to strengthen Modan sa’s pos t on n the luxury wear segment n the Gulf reg on.

The Turk sh onl ne reta ler s backed by GCC nvestors Wanda Cap tal and STC and sales to more than 120 countr es w th more than 30,000 products from 300 brands and 30 des gners. It prov des affordable modest fash on apparel and accessor es to Musl m women.

Ella Duba , on the other hand, prov des women’s cloth ng focused on des gner fash on to h gh-end customers part cularly n the UAE, Saud Arab a, Qatar and Kuwa t. It works w th 10 des gners, nclud ng Harem Bath, Ras t Bagz bagl and Modgrey. Bes des des gner wear, t has home accessor es, footwear, ch ldren clothes, and street style products.

The fash on reta ler a ms to offer an nsp rat onal shopp ng exper ence to fash on-consc ous consumers n Duba , UAE and the Gulf and t has an above average basket s ze when compared w th peers.

Modan sa prov des casual style, even ng dress, shawls, scarves, sports and sw mwear, and accessor es w th the latest fash on trends. Its webs te has become a fash on reference po nt for m ll ons of women who embrace a modern but modest dress ng style to create the r own outf t and an onl ne sales platform for brands.

Its onl ne store ncludes brands l ke N ke Pro H jab and clothes from the Indones an des gner Ann esa Has buan, the f rst to feature h jab des gns at New York Fash on Week.

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