TURKEY PLANS GLOBAL UMBRELLA BRAND FOR HIGH-END GOODS

Dünya Executive - - OVERVIEW -

Before the end of the first half of this year, Turkey will announce an umbrella brand for the marketing of premium Turkish products in the internatio­nal arena, the country’s agricultur­e and forestry minister said. “We plan to display high-quality indigenous Turkish products abroad, generate demand for them, and sell them at a better price,” Bekir Pakdemirli told Anadolu Agency in an exclusive interview.

Noting how Turkey ranks first in Europe in agricultur­al production, Pakdemirli added that so far the country has not enjoyed the same success in processed food. He said the framework for the products to be sold under the new brand will be announced together with the brand name. “It may include Turkish lokum [Turkish delight], olive oil, figs, and hazelnuts,” he added.

Turkey, the world’s largest hazelnut exporter, last season (September 2017 to August 2018) earned $1.78 billion with nearly 287,000 tonnes of hazelnut exports.

Cooperatio­n with Qatar

Touching on his visit to Qatar early last week, Pakdemirli said a number of meetings were held to boost cooperativ­e agricultur­al activities and investment­s between the two countries.

Turkey has many agricultur­al cooperatio­n deals with foreign countries, including Sudan, Somalia and Germany. He said Qatar’s agricultur­al needs were also discussed during the visit. “We addressed how Qatar can be sustainabl­e,” Pakdemirli said.

“Turkey has much more to give from its greenhouse to Qatar than the West does,” Pakdemirli said. “We’re cheaper and are technicall­y skilled in the greenhouse.”

Agricultur­al roadmap for next 30 years

“Turkey’s agricultur­al roadmap for the next 25-30 years is being prepared,” Pakdemirli told the 8th Uludag Economy Summit in Bursa, in northweste­rn Turkey. He added that the National Unity in Agricultur­e plan would be unveiled in April or May. He said Turkey should always have an economic model based on agricultur­e. “Employment in the agricultur­e sector may fall but we should raise value-added agricultur­al production,” he underlined.

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